Symbia · Editor brief

SY_C0003 — Editor Brief

YAPPER Shot-by-shot for the editor · strategy notes collapsed

01What this video is

A 3-minute timeline ad. A narrator talks straight to the viewer and walks her through what happens day by day when she starts the cleanse, while a 3D model of the gut and an animated health expert carry the visuals. The one job of this edit is to make the disgust and the dread land hard in the first 30 seconds, hold her through the day-by-day payoff, then deliver the big twist (why every cleanse she has tried came back) so the relief at the end actually feels earned.

02Format & look
Format
nobody real on camera. It is a narrator voice-over over a 3D anatomical gut model plus an animated naturopath who steps in beside the model on the gross beats, the twist, and the close. Think explainer-doc meets horror-of-the-living-thing, not a talking head.
Cutting
fast and propulsive through the day counter, every day card is a hard cut with the on-screen date stamped. Let the purge beat breathe a half-second longer for the cringe, then snap back to pace. The twist beat slows right down.
Length
about 3 minutes 5 seconds. Long for a static feed but it is a story with a payoff, so the pace has to keep earning the next second.
03Who it's for

She is a woman somewhere in her 40s to 60s, almost certainly perimenopausal, who has been fighting her own gut for years. By dinner she looks six months pregnant, she crashes at 3 in the afternoon, she wakes at 3 in the morning with her heart going, and her brain feels wrapped in cotton. She has tried probiotics, antifungals, every cleanse on the shelf, and at least one of them actually worked for about two weeks before it all crept back. Her doctor told her it is just IBS and to relax. She does not believe that anymore, and she is right.

04Why it works (the vision)
The real cause
it was never five separate problems. The bloat, the cravings, the fog, the exhaustion, the bad skin all trace back to one thing living in her gut, hiding behind a slimy shield where nothing she swallowed could reach it.
What hurts most
the bloat and the dread of her own body. Looking pregnant by dinner, the jeans that will not button, and the creeping fear that something is actually wrong and nobody will name it.
The smaller hurts
the 3 a.m. wake-ups, the sugar crash she cannot fight, the rough patches on her skin, the tiredness that no amount of sleep fixes.
What she actually wants
to be believed, and for it to finally stay gone. Not another two-week win that relapses. She wants to walk past the bakery and feel nothing, button the jeans, and know it will not come back.
Make her feel seen in the first 15 seconds. The hook has to hit like someone finally saying out loud what she has felt for years, that this is real, it has a name, and it is happening right now while she watches. That is the told-you-are-fine-but-you-are-not beat. Once she feels caught and believed, the rest of the ad is the relief she has been waiting for, so do not rush past that first recognition to get to the product.
05The hook — on-screen text
▶ On-screen text — the first thing the viewer reads
6 variations to test — written with the comp + DR-craft method and gated for glanceability + loop-discipline (the mechanism stays withheld — the loop IS the hook). Each card shows the course concept it’s grounded in.
Each carries an evocative emoji (the production layer) and the principle that grounds the copy — so the editor sees not just the line but why it stops the scroll.
C · mixjuxtaposition
There is something livingin the wall of your gut 😳
in media res plus knowledge-gap dopamine (curiosity gap bridge)
C · mixjuxtaposition
⚠️ It is the candidaIt was never your diet
juxtaposition as curiosity engine (mechanism reframe is the hook)
C · mixjuxtaposition
🚨 The bad bacteria they call SIBOferments every meal you eat
name to qualify plus open loop (specificity as the revenue driver)
A · memorysingle-headline
😲 The parasite no doctorwill ever name for you
Why no one tells you callout skeleton (memory canon)
A · memorysingle-headline
Your nightly bloathas a living name 😳
number and name-led reveal skeleton fit to the symptom qualifier
B · compjuxtaposition
If your belly balloons by night,not your diet, it is alive ⚠️
adapted from elavate 848510767784313 it is not your diet grammar, swapped to the living villain
How to build it (from the mined winners)
  • Structure: a bold static hook box with the claim, plus a second box for authority/setup — the two-box claim+authority shape that won across the mined ads.
  • Emoji: one that sparks emotion / urgency / curiosity (🚨 ⚠️ 😲 😳 😩) — never a neutral/informational one (📈, ➡️). Match it to the device.
  • Type: big, clean, readable. Serious-authority tone (investigative / lab-coat), not a playful TikTok question.
  • Reveal: claim lands first; the second line drops after — the loop snapping open.
⏱ Timing — read it, don’t rush it

Not a fixed 3 seconds. Each line stays up as long as the viewer needs to comfortably read it. Storyboard baseline: line 1 holds to ~4.5s, line 2 from ~5.2s to ~10s. Read-time is the floor — lengthen if a line needs it.

on-screen hook text reference
1 / 2
storyboard · format match · resilia · click to enlargeCopy its animated-authority storyboard hook frame curated for this gut concept; adjust by leading on the named living villain (parasites, candida, the bad bacteria they call SIBO) up front while keeping the fix fully withheld behind the open loop.
Comp-grounded — mined from winning ads (resilia · resilia · resilia). Winning hook = claim box + authority/command box; emoji as tonal punctuation; loop opened by withholding the mechanism. None resolve in the overlay.
06Editing brief — pace, style, vibe
Vibe
unsettling and a little clinical up front, like a nature documentary about something living off you, then warming into hopeful and clean by the back half. The animated expert is the warmth that keeps the gross from tipping into pure shock.
Pace
quick and rhythmic through the day counter so each day feels like another small win stacking up. Momentum is the whole engine of the middle.
Slow down
on the twist (why it always comes back) and on the close. These are the two beats where she decides to believe you, so give the cuts more air, hold on the gut model as the door seals, let the lines breathe.
Tighten
the hook and the Day 3 purge. The disgust should be a sharp spike, not a wallow. Stamp the day, show the thing tearing loose, land the gut-punch line, move on before it gets exploitative.
07Visuals — keep the eyes engaged

Faces are the spine of this one, but there is no human face, so the 3D gut model and the animated expert ARE the faces. Cut back to them between every insert. The model is where the horror and the payoff both live, so keep returning to it; the expert is who we trust, so bring her in on the beats that need a human to soften or vouch.

Inserts to drop in, synced to the line:

  • "Parasites. A candida overgrowth. The bad bacteria they call SIBO" -> three quick labelled tags on the gut model naming each villain as it is spoken, present-tense, alive.
  • "tears them off the wall when oregano oil and clove go in" -> the 3D villains visibly peeling off the gut wall as the actives wash in.
  • "cracking open the biofilm, that slimy shield" -> a simple cutaway diagram of the shield splitting and the things underneath getting exposed.
  • "Stringy bits. Dark clumps" -> stylized debris leaving the gut, kept abstract, not literal gore, just enough to make her wince.
  • "reach for the cookie, and your hand just stops" -> a hand pausing over a cookie, then the candida on the model going quiet and dim.
  • "looking six months pregnant by dinner" -> a simple before silhouette of a distended belly, then the SIBO clearing and the belly going flat, jeans buttoning.
  • "bolting awake at three in the morning" -> a 3 a.m. clock, then the villains shown most active at night dumping waste, then fading as she sleeps through.
  • "chewed your gut wall full of tiny holes" -> the gut wall shown perforated, the key image the whole twist hangs on.
  • "phase two is already underneath, rebuilding it" -> a split visual, Phase 1 clearing up top while Phase 2 seals the holes underneath at the same time, with the named repair ingredients labelled.
  • "the door is gone" -> the sealed wall, no opening left, survivors shown bouncing off with nowhere to dig in.
  • "made right here in the USA, tested by an outside lab" -> a clean USA-made stamp and a third-party-tested badge, lower third.
  • inserts ride bottom-center or lower-third for a beat on the concrete nouns (the bottle, the date, the badge), then cut straight back to the model or the expert.

Layouts to use:

  • Small bottom-center insert: the default for ingredient tags, date stamps, and badges while the model stays full behind.
  • Horizontal split-screen (model top / visual bottom): for the Phase 1 / Phase 2 simultaneous beat, where two things happening at once IS the point.
  • Full-frame B-roll (big beats only): the hook villains tearing loose, the Day 3 purge, and the final sealed door.

Two camera moves worth it:

  • A slow push-in on the gut model at the hook as the villains are named, so it feels like the camera is moving toward the thing that is alive in her.
  • A slow push-in on the wall sealing at the close, on the line about the door being gone for good, to land the permanence.
08Speakers

Pick an ethnicity (face + matching voices) and a market. Image/voice prompts written for GPT Image 2 / Nano Banana Pro + ElevenLabs.

Animated narrator (voice-led VO, talking straight to the viewer)
An animated, generated 3D narrator character, built straight from the image prompt rather than cast. The warm-confidant voice that walks her through the whole timeline in second person. Casual, a little irreverent, no-BS. The friend who finally tells her the truth about what is happening in her body and stays with her until it is fixed.
Animated character · generated, not cast
This speaker is a generated 3D / animated character — build it straight from the image prompt below. Vision-picked face frames are for realistic avatars and don’t apply here.
Ethnicity — sets the face and matching voices:
Image prompt
Medium-close shot of a white Caucasian woman with fair skin, light hazel eyes, and chin-length straight ash-brown hair with natural greys, parted to the side, in her Reads 40s to 50s by voice, no visible age (voice only), Warm, plain-spoken, lightly irreverent. Sounds like he is on her side and a little fed up on her behalf.. She is None, voice only, never in frame.. She wears None, voice only.. Background: None, voice only. The visuals he narrates over are the gut model and the animated expert.. Rendered as a stylized 3D-animated character (clean Pixar/CG-render look), vibrant even studio lighting, smooth shapes, bold readable features. NOT photorealistic, NOT a real photograph.
Matching ElevenLabs voices (market + a voice):
Voice · Broadcast neutral
Warm male confidant, conversational pace, dry and a touch irreverent, never hyped or announcer-y. Leans in on the gross beats, softens and slows on the twist and the close. Accent / voice: General American, neutral broadcast register.
Voice · Warm conversational
Warm male confidant, conversational pace, dry and a touch irreverent, never hyped or announcer-y. Leans in on the gross beats, softens and slows on the twist and the close. Accent / voice: General American, warmer and more conversational.
Animated health expert (the naturopath who vouches for it)
An animated, friendly naturopath-educator who steps into frame beside the 3D gut model on the disgust beats, the twist, and the close. She gestures at the model and reassures, supplying the credibility a pure voice-over cannot and taking the edge off the grossest moments. Warm, grandmotherly-smart, the kind of natural-health authority this avatar trusts.
Animated character · generated, not cast
This speaker is a generated 3D / animated character — build it straight from the image prompt below. Vision-picked face frames are for realistic avatars and don’t apply here.
Ethnicity — sets the face and matching voices:
Image prompt
Medium-close shot of a white Caucasian woman with fair skin, light hazel eyes, and chin-length straight ash-brown hair with natural greys, parted to the side, in her Around 60, reads as an experienced, seasoned natural-health expert, Compassionate, calm, quietly authoritative. Reassuring rather than alarming, the steady hand on the scary beats.. She is Standing or seated beside the 3D anatomical gut model, gesturing toward it as she explains, open and reassuring body language.. She wears Clean, credible natural-health-practitioner look, soft cardigan or a simple practitioner top, nothing clinical-cold or white-coat-sterile, warm and approachable.. Background: A clean, warm, lightly stylized educator space next to the floating 3D gut model, animated, not a real room, matching the explainer-doc feel.. Rendered as a stylized 3D-animated character (clean Pixar/CG-render look), vibrant even studio lighting, smooth shapes, bold readable features. NOT photorealistic, NOT a real photograph.
Matching ElevenLabs voices (market + a voice):
Voice · Broadcast neutral
If voiced, warm and measured older-female authority, reassuring and clear. Primarily a visual presence; the narrator carries the spoken line. Accent / voice: General American, neutral broadcast register.
Voice · Warm conversational
If voiced, warm and measured older-female authority, reassuring and clear. Primarily a visual presence; the narrator carries the spoken line. Accent / voice: General American, warmer and more conversational.
09Comp inspiration — pick what fits (you won't use it all)

A menu, not a checklist — these are the strongest references for this ad. Borrow the technique that serves it and leave the rest; one video won't (and shouldn't) carry all of them.

resiliaclosest format match
Take ✓ borrow the named-living-invader thumbstop, name the actual things in the gut out loud in the first breath instead of saying 'something' or 'bacteria,' present-tense and feeding right now.
good for the hook, the first 10 seconds where she has to feel caught and believed.
Question ⚖ how hard to push the visible debris on the purge beat, the reference goes literal and gory, but this avatar is a 40-to-60 woman who may bounce if it tips into exploitative, so test an abstract-stylized debris version against a more graphic one.
resilia
Take ✓ borrow the animated expert standing beside the anatomical model as the trust anchor, let her step in on the grossest beats so a friendly human face vouches for what is happening and softens the disgust.
good for the Day 3 purge, the twist, and the close, the three spots where she needs a person to believe rather than just a voice.
Question ⚖ how much the animated expert should speak versus just gesture while the narrator carries the line, test silent-reassuring-presence against giving her a few spoken credibility lines, since a second voice could either add authority or muddy the warm-confidant narrator.
resilia
Take ✓ borrow the fast day-by-day timeline cadence with a hard-stamped date on every beat, so each day feels like another small win locking in and the momentum pulls her to the next second.
good for the Day 1 through Day 14 benefit stack, the whole middle engine of the ad.
Question ⚖ where exactly to slow the cadence for the twist, the reference keeps one speed throughout, but this ad has a structural turn the reference does not, so test holding the fast pace into the turn versus dropping to a deliberate slow-down on 'here's why it always comes back' to make her register the new idea.
10Script

Clean spoken dialogue — copy-ready.

0:00-0:10Hook. Name the things living in her gut right now and show them getting torn off the wall.
narrator

Right now, while you're watching this, something is living inside your gut. Parasites. A candida overgrowth. The bad bacteria they call SIBO. And every single day, they eat before you do. This is what tears them off the wall when oregano oil and clove go in for fourteen days straight. Watch.

0:10-0:20Day 1. Two drops, nothing dramatic, but by evening something deep down gets disturbed.
narrator

Day one. Two drops under your tongue, and that's it. Nothing dramatic yet. But by that evening, a low gurgle, deep down. They feel it coming. Something that's been comfortable in there for years just got disturbed.

0:20-0:42Day 3, the purge. The shield cracks, they have nowhere to hide, and what comes loose is not pretty.
narrator

Day three, your stomach cramps and rolls. The oregano and the clove are cracking open the biofilm, that slimy shield the parasites and the candida have been hiding under for years, where nothing you ever swallowed could reach them. And once that shield breaks, they have nowhere left to hide. What comes loose isn't pretty. Stringy bits. Dark clumps. Things that have no business living inside a human being. Don't panic. That's them leaving your body for good.

0:42-0:54Day 5. The cravings were never her, they were the candida screaming to be fed.
narrator

Day five. You reach for the cookie, and your hand just stops. That craving you've fought for years? It was never you. It was the candida, screaming to be fed, driving you to the sugar that keeps it alive. Starve it, and the voice goes quiet. For the first time, your appetite is actually yours.

0:54-1:06Day 7. The bloat drops. The gas was the SIBO fermenting everything she ate.
narrator

Day seven. The bloat's going down. That gas that had you looking six months pregnant by dinner? That was the bad bacteria, the SIBO, fermenting everything you ate and breathing it back out inside you. With them gone, your belly goes flat, and the jeans button without a fight.

1:06-1:20Day 10. She sleeps through the night, no more 3 a.m. wake-ups, the fog lifts.
narrator

Day ten. You sleep the whole night through. No more bolting awake at three in the morning with your heart pounding for no reason. That was them, most active while you slept, dumping their waste into your blood. Now the fog lifts with it, and your head feels sharp for the first time in years.

1:20-1:34Day 12. Skin smooths, energy holds, because nothing is leaking toxins or stealing her nutrients.
narrator

Day twelve. You run a hand over your skin and the rough patches are smooth, because the toxins they were leaking are gone. And your energy holds all afternoon, because nothing down there is stealing your nutrients before your body can even use them. You're finally feeding yourself, instead of them.

1:34-1:48Day 14. Flat, clockwork digestion, walks past the bakery and feels nothing. And if it were any other cleanse, this is where it would end.
narrator

Day fourteen. Your stomach's flat, your digestion runs like clockwork, and you walk right past the bakery and feel nothing. Two drops, fourteen days, and the things that were living off you are gone. And if this were any other cleanse, that's right where the story would end.

1:48-2:10The turn. She has done a cleanse before and it came back. Here is why: they chewed holes on the way in, a normal cleanse leaves the wall open, and the survivors plus the eggs move right back in.
narrator

But you've done a cleanse before. And two weeks later, the bloat crept right back. So here's the part they never tell you. On their way in, those parasites chewed your gut wall full of tiny holes. A normal cleanse clears them out and just walks off, and leaves that wall wide open. So the few that survived, plus the eggs they left behind, move right back in within seventy-two hours. That's not you failing. That's the business model. Your relapse is their reorder.

2:10-2:32The repair. Symbia runs two phases: while phase one clears, phase two is already sealing the holes, so this time the door is gone. Day 21, Day 30, still gone.
narrator

That's the whole reason Symbia runs two phases. While phase one tears them off the wall up top, phase two is already underneath, rebuilding it. Sea moss, zinc, a little licorice root, sealing every hole they chewed, so there's nowhere for the survivors to dig back in. Not after. During. So this time, when they come looking for their old hiding spot, the door is gone. Day twenty-one. Day thirty. Still gone. For the first time, it didn't come back.

2:32-2:46Root-cause synthesis. The five problems she chased to five doctors were one infestation, and every cleanse before only did half the job.
narrator

So think about it. Your bloat, your cravings, the fog, the tiredness, your skin. You spent years treating them like five different problems, dragging yourself to five different doctors. They were never five things. It was one infestation, hiding behind one wall the whole time. And every cleanse before this only ever did half the job.

2:46-3:10Offer, trust, guarantee, urgency, close. Only one clears and rebuilds at the same time. Clean ingredients, USA-made, lab-tested, 30-day guarantee, sells out from reorders, go grab it while it is in stock.
narrator

Symbia's the only one that clears them out and rebuilds the wall at the same time. Clean, no-BS ingredients, made right here in the USA, tested by an outside lab. Two drops a day, that's it. Backed by a thirty-day money-back guarantee, so the only thing you stand to lose is the bloat, and them. They sell out constantly, because people reorder the second they feel it working. So if that link's still up and they're in stock, do yourself a favour and go grab it. Clear them out, flush them, and seal that door behind you. For good this time.

🎙️ Full Voiceover Script — copy & paste into ElevenLabs
The complete spoken script, clean (no stage directions). One tap copies the whole thing.
Spoken transcript · full
Right now, while you're watching this, something is living inside your gut. Parasites. A candida overgrowth. The bad bacteria they call SIBO. And every single day, they eat before you do. This is what tears them off the wall when oregano oil and clove go in for fourteen days straight. Watch.

Day one. Two drops under your tongue, and that's it. Nothing dramatic yet. But by that evening, a low gurgle, deep down. They feel it coming. Something that's been comfortable in there for years just got disturbed.

Day three, your stomach cramps and rolls. The oregano and the clove are cracking open the biofilm, that slimy shield the parasites and the candida have been hiding under for years, where nothing you ever swallowed could reach them. And once that shield breaks, they have nowhere left to hide. What comes loose isn't pretty. Stringy bits. Dark clumps. Things that have no business living inside a human being. Don't panic. That's them leaving your body for good.

Day five. You reach for the cookie, and your hand just stops. That craving you've fought for years? It was never you. It was the candida, screaming to be fed, driving you to the sugar that keeps it alive. Starve it, and the voice goes quiet. For the first time, your appetite is actually yours.

Day seven. The bloat's going down. That gas that had you looking six months pregnant by dinner? That was the bad bacteria, the SIBO, fermenting everything you ate and breathing it back out inside you. With them gone, your belly goes flat, and the jeans button without a fight.

Day ten. You sleep the whole night through. No more bolting awake at three in the morning with your heart pounding for no reason. That was them, most active while you slept, dumping their waste into your blood. Now the fog lifts with it, and your head feels sharp for the first time in years.

Day twelve. You run a hand over your skin and the rough patches are smooth, because the toxins they were leaking are gone. And your energy holds all afternoon, because nothing down there is stealing your nutrients before your body can even use them. You're finally feeding yourself, instead of them.

Day fourteen. Your stomach's flat, your digestion runs like clockwork, and you walk right past the bakery and feel nothing. Two drops, fourteen days, and the things that were living off you are gone. And if this were any other cleanse, that's right where the story would end.

But you've done a cleanse before. And two weeks later, the bloat crept right back. So here's the part they never tell you. On their way in, those parasites chewed your gut wall full of tiny holes. A normal cleanse clears them out and just walks off, and leaves that wall wide open. So the few that survived, plus the eggs they left behind, move right back in within seventy-two hours. That's not you failing. That's the business model. Your relapse is their reorder.

That's the whole reason Symbia runs two phases. While phase one tears them off the wall up top, phase two is already underneath, rebuilding it. Sea moss, zinc, a little licorice root, sealing every hole they chewed, so there's nowhere for the survivors to dig back in. Not after. During. So this time, when they come looking for their old hiding spot, the door is gone. Day twenty-one. Day thirty. Still gone. For the first time, it didn't come back.

So think about it. Your bloat, your cravings, the fog, the tiredness, your skin. You spent years treating them like five different problems, dragging yourself to five different doctors. They were never five things. It was one infestation, hiding behind one wall the whole time. And every cleanse before this only ever did half the job.

Symbia's the only one that clears them out and rebuilds the wall at the same time. Clean, no-BS ingredients, made right here in the USA, tested by an outside lab. Two drops a day, that's it. Backed by a thirty-day money-back guarantee, so the only thing you stand to lose is the bloat, and them. They sell out constantly, because people reorder the second they feel it working. So if that link's still up and they're in stock, do yourself a favour and go grab it. Clear them out, flush them, and seal that door behind you. For good this time.
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Source
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Headline / hook
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