STORYBOARD — E2 The Thermostat War — Solo × At-home (living room)

Hook-variant handling (Echo 1×3 contract): Beat 1 exists as THREE storyboard variants (1A / 1B / 1C) — interchangeable opening sections sharing the SAME room, chair, and blanket-cocoon framing, so any variant cuts cleanly onto the shared Beat 2 march. Beats 2-6 are the shared locked-body storyboard.

Delivery markup: [exhale] / [pause] / CAPS stripped from any on-screen surface; carried into per-beat DIRECTION only. Inline [action] brackets are PERFORMED beats — they count in the runtime basis and are choreographed below.

Action-under-lines runtime guard (review §2.2 / script Step 2.6 — the E2 analog of E1's pause-inflation note): the 40-54s band holds ONLY if actions play UNDER spoken lines (the donor's habit — she fans while talking). Spoken load is 121 body words; if actions are performed sequentially the cut overruns to ~57-62s. Per-beat durations below = spoken duration; every action is choreographed to OVERLAP its line. Editors: if a rough cut exceeds 54s, compress action screen-time (overlap, don't sequence) — never cut spoken words.

Rotation: E1's §2g append was SKIPPED (echo pilot — handled at package), so the usage log still holds only the seed line — EXCLUDE set empty. Donor pinned as DECLARED-choice cornerstone (Echo SEED binding — §2f deliberate re-use; no semantic re-query per the E1-established convention: donor + the session reference set ARE the pool). Anchors B/C are declared re-uses from the same session reference set. Log append SKIPPED again (echo pilot — handled at package).

[Anchor A — CORNERSTONE] 995846922552450 — thebbco — winner_score 70.1 — video (THE DONOR, SEED) Hook pattern: H06 in-medias-res physical pain demo BEFORE any words (vigorous fanning, distressed face); deadpan denial-of-misread line 2; qualification purely visual+verbal in seconds 1-3 On-screen text style: NONE — zero burned-in overlays, a deliberate native choice (report §1: "no burned-in text… feels 100% organic"); report Part 12.3/14.2 name captions as the ONE tested improvement hypothesis (+15% thumb-stop) B-roll cuing: NONE — zero traditional B-roll; "rapid physical transitions (turning side-profile, opening a window, holding up different bottles) maintain visual momentum" (report §2) Transition style: ZERO cuts — the entire 47s is a single continuous take; physical actions ARE the transitions; the window shout (0:18-0:21) is a depth/acoustic pattern interrupt inside the same take (report "Visual & Format Analysis" §2/§4) Mute-test asset: the physical demo itself — report's own mute-test assessment: hook communicates fully sound-off via fan + sigh + belly turn Emotional arc (report S6): frustration 6/10 → shame 7/10 → hope 5/10 → relief PEAK 8/10 at the window yell → curiosity 4/10 (calm product beat) → aspiration 6/10

Best-fit beat type in our script: ALL (SEED full-pattern borrow); primary: hook physical demo, window-yell interrupt, calm product close with aspirational reveal

Tooling stack inferred: real one-person phone shoot — static tripod/surface at eye level, natural window light, single take. Adapted to Soul Cinema per matrix default; flagged per beat where the adaptation strains

[Anchor B] 1272849830515980 — elavate — winner_score 94.2 — video Hook pattern: H06 rock-bottom diary, disfluent warmth (aggression 1/5 at the highest ws in the set) On-screen text style: minimal; physical props carry proof B-roll cuing: NONE composited — printed photos held TO THE LENS; self-pinching cheeks/jawline on camera; proof made physical in-frame Transition style: single-take home shoot, no cut grammar Mute-test asset: face + physical prop interaction

Best-fit beat type in our script: proof/results (its declared home) — CROSS-ADAPTED here to the physicality-as-proof grammar: Hook C's arsenal display and the Beat 6 blanket pull-off reveal (the body itself as the before/after; VS6 rationale logged at those beats)

Tooling stack inferred: real-shoot home — prop-in-hand and self-touch beats flagged for AI-render reliability

[Anchor C] 980830331413584 — trysoluma — winner_score 65.7 — video (in-niche sibling, E1's donor) Hook pattern: H08 transformation receipt; line-1 qualification On-screen text style: native word-by-word captions, bold white sans-serif, bottom third, niche-keyword highlights — the caption grammar of the in-niche D02 family B-roll cuing: floating smartphone-photo stills; bottle hold with legible label at 73% depth Transition style: one deliberate hard cut; otherwise steady Mute-test asset: face + stills + captions

Best-fit beat type in our script: the CAPTION A/B VARIANT only (its caption grammar is what the variant would look like) + Beat 6 bottle-hold depth precedent. FLAG: its caption-native style CONTRADICTS our donor's zero-text signature — confined to the declared A/B edit variant, justified by the donor report's own Part 14.2 hypothesis #1, never the default (VS6 cross-adaptation logged)

Tooling stack inferred: real-shoot UGC selfie + post-composited text — post-production layer applies regardless of speaker tooling

[Anchor D] 1305496105116362 — tryleaply — winner_score 65.1 — video Hook pattern: H05 Remedy Firing Squad — serial negation of named remedies before the reframe ("stop doing these 3 things") On-screen text style: stage set-piece, not native B-roll cuing: audience cutaways (stage grammar) Transition style: fast uniform beats Mute-test asset: stage frame + speakers

Best-fit beat type in our script: Hook 1C ONLY — the serial-negation GRAMMAR (name each remedy, point, negate). FLAG: its TED-stage register and 2p tooling do NOT fit our home confessional — borrowed at hook-grammar level only, staged as a prop ring in her living room, never the set-piece (VS6 cross-adaptation logged)

Tooling stack inferred: staged multi-camera set — NOT transferred; only the verbal/gestural hook grammar travels

Global visual spine (applies to every beat unless overridden): 9:16 vertical, MEDIUM shot (waist-up — body language is the content; donor opens medium for the same reason), phone static on tripod/surface at eye level, slightly off-center, direct-to-lens. Real lived-in living room: big window camera-left with BRIGHT hard July sunlight visibly streaming in (the joke's second character — must read in second 1), wall thermostat visible mid-ground, unfussy mom-life detail (framed kid art, a plant, a coffee mug). Bright natural daylight, clean residential audio, NO music, ZERO cuts — the full runtime is ONE continuous take; every beat boundary is a PHYSICAL movement, not an edit [Anchor A donor-exact]. NO burned-in text by default (donor-exact); the declared caption A/B variant is specced under Mute-test verification. Speaker styling every beat: glowing, put-together "after"-state mom (styled hair, fresh, bright summer top UNDER the blankets — revealed at the close) per review §2.3. Blankets in muted neutrals so the July light + berry-red bottle pop [Anchor A color-contrast logic: white shirt vs neon-blue fan].

MODEL: soul_cinema_studio
SOUL_ID: kindled_3_8_younger_ugc_mom (REQUIRES /higgsfield-soul-id training pass — none on file)
PROMPT: "Woman around 40, glowing and put-together, wrapped in three thick neutral blankets like a cocoon, visibly shivering, bright hard summer sunlight streaming through a large window behind her, real lived-in living room, exasperated deadpan expression, direct to camera, static eye-level medium shot, unpolished organic phone-video feel, 9:16"
NEGATIVE_PROMPT: "text, winter scene, snow, studio lighting, polish, multiple faces, distorted hands"
ASPECT_RATIO: 9:16
CAMERA_DIRECTION: locked, eye-level, static (donor: tripod/surface phone)
ON_SCREEN_TEXT: none (donor-exact); A/B variant card in post
DURATION (image-to-video): 6s
REAL-SHOOT NOTE: one chair by the window, three blankets, shoot midday for hard sun; shiver + exhale UNDER the lines
DIRECTION: exasperated deadpan (frustration 6/10, donor S6); [exhale] after "Ugh."; mock air-quotes on "always cold"; the denial is flat, not whiny

MODEL: soul_cinema_studio
SOUL_ID: kindled_3_8_younger_ugc_mom
PROMPT: "Same woman in the blanket cocoon by the bright sunlit window, deadpan to camera, counting on her fingers, real living room, static eye-level medium shot, organic phone-video feel, 9:16"
NEGATIVE_PROMPT: "text, extra fingers, distorted hands, studio polish"
ASPECT_RATIO: 9:16
CAMERA_DIRECTION: locked, eye-level
ON_SCREEN_TEXT: none (donor-exact); thermostat-readout inset composited in post from a separate insert shot
DURATION (image-to-video): 6s
REAL-SHOOT NOTE: grab the thermostat readout as a 2s phone insert after the main take; finger-count UNDER the lines
DIRECTION: conditional door delivered deadpan, unhurried; "your whole marriage" lands dry; ellipses are breath, not stops

MODEL: soul_cinema_studio
SOUL_ID: kindled_3_8_younger_ugc_mom
PROMPT: "Same woman in the blanket cocoon, a glowing space heater at her feet and wool socks in her raised hand, bright July sunlight through the window, real living room, pointing at each object in turn, direct to camera, static eye-level medium shot, 9:16"
NEGATIVE_PROMPT: "text, fire, distorted hands, extra objects, studio polish"
ASPECT_RATIO: 9:16
CAMERA_DIRECTION: locked, eye-level, framed a touch wider for the prop ring
ON_SCREEN_TEXT: none (donor-exact)
DURATION (image-to-video): 6s
REAL-SHOOT NOTE: dress the arsenal ring before the take; heater ON (glow reads); socks held UP on their naming; points UNDER the lines
DIRECTION: serial negation, one finger-point per remedy, rhythm even; the sweep on "None of them" is the beat's punch

MODEL: soul_cinema_studio
SOUL_ID: kindled_3_8_younger_ugc_mom
PROMPT: "Same woman, blankets still draped on her shoulders, marching to a wall thermostat and cranking it up, side-eyeing an offscreen hallway, bright sunlit living room, static camera, organic phone-video feel, 9:16"
NEGATIVE_PROMPT: "text, camera movement, jump cut, distorted hands, extra people"
ASPECT_RATIO: 9:16
CAMERA_DIRECTION: locked — SUBJECT moves through the static frame (donor-exact motion-as-transition)
ON_SCREEN_TEXT: none (donor-exact)
DURATION: 7s
REAL-SHOOT NOTE: blankets stay ON (draped cape — comedy + continuity to the Beat 6 pull-off); crank is a real gesture on the real unit; hallway side-eye holds a half-beat
DIRECTION: mock-siege comedy; "hostage negotiation" delivered like a war correspondent; eye-roll at the hallway on "dramatic"

MODEL: soul_cinema_studio
SOUL_ID: kindled_3_8_younger_ugc_mom
PROMPT: "Same woman, warmth breaking through, holding up a small berry-red dropper bottle beside her chest, soft genuine smile arriving, bright sunlit living room, direct to camera, static eye-level medium shot, 9:16"
NEGATIVE_PROMPT: "text, wrong product, oversized bottle, illegible mush, distorted hands"
ASPECT_RATIO: 9:16
CAMERA_DIRECTION: locked, eye-level
ON_SCREEN_TEXT: none (donor-exact)
DURATION: 7s
REAL-SHOOT NOTE: real Kindled bottle; label to lens but legibility NOT required at this speed (brand is spoken at Beat 6; do NOT add an insert cut — it would break the zero-cut grammar)
DIRECTION: "So I'm here to tell you" = the announcement scaffold, demeanor shift ON it; HURTS hits without shouting; aphorism spoken warmly here — it gets YELLED next beat (donor's double deployment)

MODEL: soul_cinema_studio
SOUL_ID: kindled_3_8_younger_ugc_mom
PROMPT: "Same woman sliding open a large window and leaning her upper body outside into bright July daylight, yelling joyfully, blankets slipping off her shoulders, seen from inside the living room, static camera, organic phone-video feel, 9:16"
NEGATIVE_PROMPT: "text, camera pan, cut, distorted body, balcony railing, night"
ASPECT_RATIO: 9:16
CAMERA_DIRECTION: locked — she moves INTO depth; do not reframe
ON_SCREEN_TEXT: none (donor-exact; sound-on beat)
DURATION: 3s
REAL-SHOOT NOTE: real openable window, one rehearsal for the slide+lean; capture the exterior acoustic shift live — do not ADR it flat
DIRECTION: full send — this IS shouted (the one shouted line); triumphant, not angry; peak vocal energy of the whole ad (donor peak 8/10)

MODEL: soul_cinema_studio
SOUL_ID: kindled_3_8_younger_ugc_mom
PROMPT: "Same woman leaning slightly toward the camera, conspiratorial warmth, pointing at her own chest, bright sunlit living room, static eye-level medium shot, 9:16"
NEGATIVE_PROMPT: "text, diagram, overlay graphics, distorted hands"
ASPECT_RATIO: 9:16
CAMERA_DIRECTION: locked; subject leans in (no camera move)
ON_SCREEN_TEXT: none (donor-exact)
DURATION: 5s
REAL-SHOOT NOTE: energy drops to a hush here on purpose — the contrast with the yell is the retention device
DIRECTION: conspiratorial, leaning in; "cellular furnace" lands on the chest-point; slow relative to the hook chaos

MODEL: soul_cinema_studio
SOUL_ID: kindled_3_8_younger_ugc_mom
PROMPT: "Same woman, calm and warm, holding a small berry-red dropper bottle up beside her face with the label toward camera, then pulling the blankets off her shoulders to reveal a bright summer top, glowing and put-together, sunlit living room, static eye-level medium shot, 9:16"
NEGATIVE_PROMPT: "text, wrong product, wardrobe change beyond the reveal, urgency graphics, countdown, distorted hands"
ASPECT_RATIO: 9:16
CAMERA_DIRECTION: locked, eye-level
ON_SCREEN_TEXT: none (donor-exact)
DURATION: 23s
REAL-SHOOT NOTE: longest continuous stretch — rehearse the pause + pull-off timing so "warm" and the reveal land together; bottle label to lens on the hold; do NOT cut for a macro insert
DIRECTION: warm, aspirational, UNHURRIED (donor slows here); receipts bare and exact as written (iodine → T4, selenium → T3, once a morning, 30-day); [pause] before the empowerment line ≈ 1 full beat; "genuinely, genuinely warm" doubled softly; CTA easy, zero urgency-voice

• ONE location (living room), ONE continuous take, ZERO cuts across all beats — donor-exact. All movement is subject-motion inside a static frame (chair → thermostat → chair zone → window → chair) — VH2 satisfied structurally; nothing to bridge because nothing cuts.
• Prop continuity ledger: blankets ON from frame 1 (all variants) → half-slip planted at Beat 4 (window motion) → full pull-off at Beat 6 on "warm" (the closed visual loop, mirror of E1's stills loop). Bottle: first seen Beat 3 (unnamed), returns Beat 6 (named) — donor's exact two-touch product grammar. Hook C's arsenal (heater/socks) reads as set dressing at frame-edge in body beats if C is the cut — same room, no continuity break.
• Wardrobe: blankets + summer top underneath, constant; the Beat 6 reveal is a scripted action, not a discontinuity.
• Lighting constant (bright July daylight); the Beat 4 open-window flood is in-world and declared.
• Hook variants: all three share the same chair + cocoon + window framing and end rising on their handoff line, so any variant cuts invisibly onto Beat 2's march.

• First 5s: PASS on all three variants via Fork 4 option 3 (hook visual asset = the physical demo) + speaker face: A cocoon+July-sun shiver demo · B cocoon + finger-count + thermostat-readout inset (declared reinforcement — weakest variant bare) · C the warming-arsenal ring + socks-in-hand. Donor precedent: its own report's mute-test assessment confirms the demo-first grammar carries sound-off with ZERO text. Assets persist the full beat (VS5 pass — and at a ~6s hook, the 5s window ≈ the whole beat; micro-format note).
• Default text track: NONE (donor-exact zero burned-in text). The v2 hook rule "on-screen text spec REQUIRED" is satisfied by this explicit none-with-rationale + the variant spec below — logged as an Echo contract finding.
• Declared caption A/B VARIANT (report Part 14.2 hypothesis #1, script-sanctioned): native word-by-word captions, bold white sans-serif, bottom third + Hook A card "it's july." (2 words) — highlights per beat as specced; NO caption on the Beat 4 yell line (peak beat stays clean). All on-screen copy ≤12 words (VS2 pass).
• U12 scan of viewer-visible on-screen copy (default + variant): "it's july." · "78" readout · caption highlights ("always cold", "hostage negotiation", "a symptom, not a personality", "thyroid", "cellular furnace", "Kindled", "under the tongue", "30-day guarantee", "in stock") — zero em/en dashes. "30-day" hyphen is a compound (allowed).

production_limitations.md carries 0 non-template entries → formal YS6/VH3 cross-check silent-skipped per the file's own heuristic. Tool-knowledge flags applied from avatar_tool_prompt_syntax.md instead:

1. Routing headline: REAL SHOOT RECOMMENDED as primary. The donor was a real one-person phone shoot; the board is prop-choreography-dense (cocoon, thermostat crank, window lean-out, blanket pull-off); the speaker is UNTESTED (Fork 1 option 6 default = real shoot for first run); and the 47-52s micro-format = one performer, one room, one phone, half a day. The Soul prompts above keep the matrix-default AI route viable, but Beats 4 and 6 strain it hard.
2. Soul text rendering unreliable → all A/B-variant text + the B readout inset in post (standard workaround).
3. Full-body action beats (1A shiver, 2 march+crank, 4 window lean-out, 6 pull-off) → hand/body/object artifact risk; if AI-routed, segment at motion boundaries and mask joins inside turns — accepting that visible joins would break the donor's zero-cut signature (QC gate: if joins read, route practical).
4. No trained Soul ID for speaker 3.8 → /higgsfield-soul-id training pass is an AI-route prerequisite (speaker file carries no reference_id).
5. Bottle label legibility waived (declared): brand is spoken, format is fast, and an insert cut would break the single take. Real bottle in hand (practical) or post-composite (AI route).

Per-beat Soul Cinema prompts collated above (Beats 1A/1B/1C, 2-6), each carrying a REAL-SHOOT NOTE line so the board doubles as the practical shot list (per the routing headline). All prompts share SOUL_ID kindled_3_8_younger_ugc_mom (to be minted at Soul training) and the single-room 9:16 static-frame grammar. Copy-paste ready per avatar_tool_prompt_syntax.md Soul conventions; real-shoot route needs only the NOTE lines + the per-beat Camera/B-roll fields.

• VS1 (B-roll density): ZERO composited B-roll across 51s — nominally below the 1/30s floor. CONFIRMED-INTENTIONAL: the donor runs zero B-roll BY SIGNATURE; visual momentum is carried by prop/action events at ~1 per 5-7s (cocoon, crank, bottle, yell, chest-point, pull-off), which over-satisfies the band's intent in-frame. Flag doubles as a contract note: the VS1 band needs a physical-event counting mode for prop-comedy donors.
• VS6 (cross-beat anchor adaptations): 3 logged — Hook 1C ← Anchor D stage-hook grammar (prop-ring restage); Beat 6 reveal ← Anchor B before/after physicality; caption A/B variant ← Anchor C caption grammar (confined to variant; contradicts donor default). Rationales inline.
• VS3: every beat cites an anchor or logs an original-direction rationale (Beat 1B readout inset is the one original device).
• VS4: transition style uniform by construction (zero cuts; motion-as-transition every boundary).
• Action-inflation guard (E2 analog of E1's pause note): word-derived 51.1-51.7s holds only with actions played UNDER lines; sequential staging overruns to ~57-62s (review §4.1). Guard line embedded in the header, Beat 2/6 notes, and the DELIVERY-facing direction.
• Casting note (review §2.3): the "after"-state styling directive is carried in the global spine + every prompt — the storyboard surface where a casting note lands (no v2 field exists for it; contract note).

Concept ID: KD_C0071 (E2 — Echo pilot; CID pre-allocated) Production Target: Higgsfield Soul Cinema (matrix default) with REAL-SHOOT-PRIMARY routing recommendation; per-beat dual routing Visual Style: donor-derived single-take summer prop-comedy confessional (zero cuts, zero burned-in text default + declared caption A/B variant) Comp Library Anchors: 995846922552450 (donor/SEED), 1272849830515980, 980830331413584, 1305496105116362 Mute-test: PASS (all 3 hook variants, demo-first zero-text grammar; B reinforced by readout inset) Production-limitation flags: 5 (real-shoot routing headline, post-text, action-beat AI risk, Soul training prerequisite, label-legibility waiver)

**Echo-pilot skips (flagged, not silently dropped):** rotation-log append (§2g) · concept_pipeline append (7c) · library_changes style-family log (Fork 2 "create new") · Notion/board/publish — all handled at package. Save path redirected from `{brand_dir}/PIPELINE/storyboards/` to the Echo session tree.