My Labs Were Normal, My Hair Wasn't — Storyboard

PRODUCTION TARGET — REAL-SHOOT (PRIMARY):
SHOT: tight-to-medium close-up, speaker seated (couch or kitchen counter)
CAMERA: eye-level, locked + faint handheld micro-movement, centered
BLOCKING: hands occasionally to lap, vulnerable-open posture; she looks slightly down then up to camera on "I want to tell you"
LIGHTING: single warm window-key + soft fill, natural window-light look, slight imperfection
WARDROBE: casual home — soft cardigan / knit, minimal jewelry, natural hair (side part visible)
PROPS / SET DRESSING: lived-in home — a mug, a plant, a folded throw; NOT staged-perfect
DIRECTION NOTE: quiet, confiding — "telling a friend something hard." Not performed. The "before my husband got up" line lands soft and a little ashamed. She is relieved to finally say it.
ON_SCREEN_TEXT (post): "MY LABS WERE NORMAL. MY HAIR WASN'T." lower-third, in t=2.5s hold to t=6s
B_ROLL (separate insert): hair in the shower drain, her bathroom, soft, t=8-9.5s
DURATION: 20s

HIGGSFIELD SOUL CINEMA (AI-AVATAR FALLBACK):
MODEL: soul_cinema_studio
SOUL_ID: {kindled_2_1_recovered_patient_soul_v2}
PROMPT: "Warm relatable woman 48-58, soft side-parted hair, vulnerable-but-relieved expression, seated on a lived-in home couch by a window, soft natural window light, slight imperfection, medium close-up eye-level locked camera, cinematic shallow depth-of-field, confiding directly to camera"
NEGATIVE_PROMPT: "text, multiple faces, distorted hands, glossy studio polish, clinical background, stage"
ASPECT_RATIO: 9:16
ON_SCREEN_TEXT: handled in post — "MY LABS WERE NORMAL. MY HAIR WASN'T." lower-third t=2.5-6s
B_ROLL: shower-drain hair insert — separate Higgsfield Marketing Studio / image-to-video pass
DURATION (image-to-video): 20s

PRODUCTION TARGET — REAL-SHOOT (PRIMARY):
SHOT: medium close-up, same couch/counter setup
CAMERA: locked single-take; one slow push in on "I stopped wearing my hair down"
BLOCKING: she lists the symptoms quietly, a small wry exhaustion; touches her eyebrow on "my eyebrows were thinning"
LIGHTING: default warm window-key (continuity with Beat 1)
DIRECTION NOTE: building quiet frustration, the "maybe it's just me / maybe I'm imagining it" register — she is half-arguing with herself. Land "But I wasn't imagining the hair in the drain" flat and certain.
B_ROLL (separate insert): hand parting hair at the mirror, widening part, her POV, t=42-44s
DURATION: 32s

HIGGSFIELD SOUL CINEMA (AI-AVATAR FALLBACK):
MODEL: soul_cinema_studio
SOUL_ID: {kindled_2_1_recovered_patient_soul_v2}
PROMPT: "Same woman 48-58, same lived-in couch + warm window light, medium close-up, locked camera with a slow push, quietly frustrated then resolved expression, confiding to camera"
NEGATIVE_PROMPT: "text, multiple faces, distorted hands, studio polish, clinical background"
ASPECT_RATIO: 9:16
B_ROLL: widening-part mirror insert — separate image-to-video pass
DURATION (image-to-video): 32s

PRODUCTION TARGET — REAL-SHOOT (PRIMARY):
SHOT: medium close-up, same setup
CAMERA: locked; gentle lean-in on "the storage form... not the active one your body actually runs on"
BLOCKING: a small "and honestly?" shrug on "I had no idea there was even a difference"
LIGHTING: default warm window-key
DIRECTION NOTE: discovery register — she is relaying what a friend told her, still a little amazed by it. Warm, not lecturing. The minerals (selenium, zinc) are dropped like a friend's aside, not a supplement-facts panel.
ON_SCREEN_TEXT (post): "STORAGE FORM vs. THE ACTIVE ONE" lower-third t=1:02-1:08
B_ROLL: none (mechanism stays face-to-face, no diagram)
DURATION: 33s

HIGGSFIELD SOUL CINEMA (AI-AVATAR FALLBACK):
MODEL: soul_cinema_studio
SOUL_ID: {kindled_2_1_recovered_patient_soul_v2}
PROMPT: "Same woman 48-58, lived-in couch, warm window light, medium close-up, locked camera with a slight lean-in, warm discovering expression, confiding a thing a friend taught her, directly to camera"
NEGATIVE_PROMPT: "text, diagram, whiteboard, multiple faces, distorted hands, clinical, stage"
ASPECT_RATIO: 9:16
ON_SCREEN_TEXT: handled in post — "STORAGE FORM vs. THE ACTIVE ONE" t=1:02-1:08
B_ROLL: none
DURATION (image-to-video): 33s

PRODUCTION TARGET — REAL-SHOOT (PRIMARY):
SHOT: medium close-up; product-in-hand at the reveal
CAMERA: locked; natural pick-up of the Kindled dropper, turned to camera (not a hard product shot)
BLOCKING: she holds the dropper the way you hold a thing you actually use every morning; sets it down again
LIGHTING: default warm window-key; dropper catches the window light
PROPS: Kindled liquid dropper bottle (real product on set)
DIRECTION NOTE: matter-of-fact on the reveal ("the liquid kind called Kindled") — no salesy lift. The week-four almost-quit is the most vulnerable line: "I thought: here we go again." Let it sit, then "But I kept going" — quiet resolve.
ON_SCREEN_TEXT (post): "KINDLED" lower-third t=1:38-1:42
B_ROLL: product-in-hand, Kindled dropper, t=1:37-1:41
DURATION: 27s

HIGGSFIELD SOUL CINEMA + MARKETING STUDIO (AI-AVATAR FALLBACK):
MODEL: soul_cinema_studio (speaker) + marketing_studio (product-in-hand composite)
SOUL_ID: {kindled_2_1_recovered_patient_soul_v2}
PROMPT (speaker): "Same woman 48-58, lived-in couch, warm window light, medium close-up, locked camera, holding a small liquid dropper bottle naturally, matter-of-fact then quietly resolved expression, to camera"
PRODUCT_REF (Marketing Studio): {Kindled dropper product import / brand asset}
PRESET: closeup product with person
NEGATIVE_PROMPT: "text, multiple faces, distorted hands, studio packshot polish, clinical"
ASPECT_RATIO: 9:16
ON_SCREEN_TEXT: handled in post — "KINDLED" t=1:38-1:42
DURATION (image-to-video): 27s

PRODUCTION TARGET — REAL-SHOOT (PRIMARY):
SHOT: medium close-up, slow push to slightly tighter
CAMERA: locked, slow push; the push completes on "I got my spirit returned to me"
BLOCKING: a small touch to her own part / hairline on "baby hairs started coming back along my part"
LIGHTING: subtle warm lift (warranted by the restoration arc)
DIRECTION NOTE: emotional relief, near-tears-but-composed. "Like a reverse exorcism" is delivered quiet and a little amazed, almost laughing through it — NOT a punchline, a release. This is the summit; let it breathe.
B_ROLL (separate insert): soft before/after of her part filling in, gentle dissolve between her two photos, t=1:58-2:02
DURATION: 26s

HIGGSFIELD SOUL CINEMA (AI-AVATAR FALLBACK):
MODEL: soul_cinema_studio
SOUL_ID: {kindled_2_1_recovered_patient_soul_v2}
PROMPT: "Same woman 48-58, lived-in couch, warm window light with a subtle warm lift, medium close-up, locked camera with a slow push-in, relieved near-tears-but-composed expression, touching her own hairline, to camera"
NEGATIVE_PROMPT: "text, multiple faces, distorted hands, hard before-after slabs, clinical split-screen, stage"
ASPECT_RATIO: 9:16
B_ROLL: part-line before/after dissolve — separate image-to-video pass on her two part photos
DURATION (image-to-video): 26s

PRODUCTION TARGET — REAL-SHOOT (PRIMARY):
SHOT: medium close-up, settled and still
CAMERA: locked, no movement
BLOCKING: minimal — a small, private almost-smile on "I already knew"; she looks down once, then back to camera
LIGHTING: default warm window-key, settled
DIRECTION NOTE: this is the quietest beat. Understated, almost throwaway, which is what makes it land. He is never named beyond "my husband," never shown. "He didn't have to say anything" — let the pause after it do the work.
ON_SCREEN_TEXT: none
B_ROLL: none (husband stays off-screen by design)
DURATION: 12s

HIGGSFIELD SOUL CINEMA (AI-AVATAR FALLBACK):
MODEL: soul_cinema_studio
SOUL_ID: {kindled_2_1_recovered_patient_soul_v2}
PROMPT: "Same woman 48-58, lived-in couch, warm window light, medium close-up, locked still camera, a private almost-smile, calm and quietly certain expression, to camera"
NEGATIVE_PROMPT: "text, second person, multiple faces, distorted hands, clinical, stage"
ASPECT_RATIO: 9:16
B_ROLL: none
DURATION (image-to-video): 12s

PRODUCTION TARGET — REAL-SHOOT (PRIMARY):
SHOT: medium close-up, direct to camera
CAMERA: locked, settled; eyeline locks to lens for the ask
BLOCKING: she settles, direct and warm; "Two drops under the tongue every morning. That's all it was." is the callback, quiet and certain
LIGHTING: warm default window-key
DIRECTION NOTE: direct but low-pressure — confidence, not a pitch. The guarantee is delivered as reassurance ("they even back it with a 30-day guarantee"), not a hard-sell. NOTE: the locked script's spoken line includes "I'll leave the link below" (client-locked, overrides the no-link preference for THIS asset) — but the ON-SCREEN CARD must NOT say "link" or "tap": the card is the stock-check phrasing only.
ON_SCREEN_TEXT (post): "CHECK IF IT'S BACK IN STOCK" lower-third t=2:40-end (no TAP, no LINK)
B_ROLL: none — end-card CTA overlay only
DURATION: 15s

HIGGSFIELD SOUL CINEMA (AI-AVATAR FALLBACK):
MODEL: soul_cinema_studio
SOUL_ID: {kindled_2_1_recovered_patient_soul_v2}
PROMPT: "Same woman 48-58, lived-in couch, warm window light, medium close-up, locked camera, direct warm eye-contact to camera, confident and reassuring expression"
NEGATIVE_PROMPT: "text, multiple faces, distorted hands, hard-sell graphics, product slab, clinical, stage"
ASPECT_RATIO: 9:16
ON_SCREEN_TEXT: handled in post — "CHECK IF IT'S BACK IN STOCK" t=2:40-end
B_ROLL: none
DURATION (image-to-video): 15s