01Comp library inspiration anchors
[Anchor A] 790102766708100 — biorootlabs — 84.1 (rank_mrv 7) — ex-pharma-insider absorption reframe Hook pattern: "The truth about turmeric 👀" — curiosity authority open; scripted-authority register On-screen text style: caption hook + science-breakdown labels; three-requirements list builds on screen B-roll cuing: absorption-science-breakdown mechanism diagram (sparse — talking-head-heavy) Transition: hard cut hook → authority; soft within mechanism Mute-test asset: caption-hook text + speaker face
Best-fit beat type in our script: hook + mechanism-reveal — PRIMARY. The counterintuitive-claim open + the conversion-gap teach.
Tooling stack inferred: Soul Cinema single-speaker studio authority. Matches our target ✓.
[Anchor B] 2055095701568031 — groundingwell — 91.9 (rank 1) — medical-lecture On-screen text style: on-screen-caption-hook (text leads the first frames)
Best-fit beat type: hook caption mechanic — SECONDARY (borrow the t=0 caption-reveal that carries mute-test).
Tooling stack inferred: Soul Cinema + post overlays ✓.
No asset_library.md (V3) — product B-roll (dropper) AI-generated via Higgsfield Marketing Studio.
02Per-beat storyboard
▸1Beat 1: NOT AGING [0:00–0:16]
Mute-test + counterintuitive-claim hook
| Shot | Tight close-up, speaker to camera |
| Camera | Eye-level, locked, centered; subtle push on "starving" |
| On-screen text | "YOUR FOLLICLES ARE STARVING" — center, animate in t=1s, hold to t=5s |
| B-roll | none (hook = face + text only, cleanest scroll-stop) |
| Lighting | Studio three-point, warm-neutral 4500K key, soft fill |
▸ Reviewer notes
| Transition out | Soft cut to medium |
| Avatar-tool prompt | MODEL: soul_cinema_studio | SOUL_ID: {nha_soul_v2} | PROMPT: "Warm authoritative woman 70s, silver chin-bob, calm-direct expression, clean neutral studio backdrop, three-point lighting warm 4500K, medium close-up, eye-level locked, slight bokeh" | NEGATIVE: "text, multiple faces, distorted hands, folksy kitchen clutter" | ASPECT: 9:16 | ON_SCREEN_TEXT post: "YOUR FOLLICLES ARE STARVING" center t1-5s |
| Mute-test | PASS — face + bold center claim text stop scroll sound-off |
| Production-limitation cross-ref | none (solo studio = lowest-friction AI render) |
▸2Beat 2: THE HUNGRY FOLLICLE [0:16–0:52]
Mechanism reveal
| Shot | Medium; one mechanism-diagram insert |
| Camera | Eye-level locked; eyeline to camera (no board — studio, gestures only) |
| On-screen text | "T3 = active thyroid hormone" lower-third t=24–30s (≤6 words) |
| B-roll | animated follicle-cycle diagram (grow→rest→shed, T3 fuel low) t=22–46s |
| Lighting | Default studio |
▸ Reviewer notes
| Transition out | Motion-matched off the diagram |
| Avatar-tool prompt | Soul Cinema NHA medium, gestures; mechanism-diagram = separate post motion-graphics layer |
| Mute-test | N/A |
| Production-limitation cross-ref | none |
▸3Beat 3: THE NUMBER THEY SKIP [0:52–1:28]
Reframe
| Shot | Medium-close to camera |
| Camera | Eye-level locked; beat-hold on "starving for the active one nobody measured" |
| On-screen text | "labs see the storage form, not the active one" center t=70–78s (≤9 words) |
| B-roll | T4→→T3 conversion diagram + "NORMAL" lab readout t=58–78s |
| Lighting | Default |
▸ Reviewer notes
| Transition out | Cut to clean medium (pivot) |
| Avatar-tool prompt | Soul Cinema NHA medium-close, measured authority; conversion-diagram overlay t58-78s |
| Mute-test | N/A |
| Production-limitation cross-ref | none |
▸4Beat 4: WHAT TURNS IT BACK ON [1:28–2:05]
Solution intro
| Shot | Clean medium, to camera |
| Camera | Eye-level locked; warmth push on the damaging-admission line |
| On-screen text | none |
| B-roll | none |
| Lighting | Default warm |
▸ Reviewer notes
| Transition out | Soft cut |
| Avatar-tool prompt | Soul Cinema NHA medium, warm-direct authority |
| Mute-test | N/A |
| Production-limitation cross-ref | none |
▸5Beat 5: WHY LIQUID + CLOSE [2:05–2:30]
Format differentiator + sister past-story + CTA-stack
| Shot | Medium → product cutaway → back to speaker for CTA |
| Camera | Locked; product beauty insert; gentle push to close |
| On-screen text | "Kindled — link below · alongside your doctor" lower-third t=2:22–2:30 (≤8 words) |
| B-roll | AI product shot — Kindled berry-liquid dropper, under-tongue drop (Higgsfield Marketing Studio, closeup-product) t=2:08–2:14 |
| Lighting | Product clean brand-warm; speaker warm default |
▸ Reviewer notes
| Transition out | End card |
| Avatar-tool prompt | Soul Cinema NHA CTA close-up + MARKETING_STUDIO closeup-product (Kindled dropper) + end-card overlay post |
| Mute-test | N/A (close) |
| Production-limitation cross-ref | product render needs brand-accurate bottle (no asset library) — art-direction reference flag |
03Visual continuity audit
- Location: single studio throughout. ✓ Lighting: warm-neutral default, consistent (no unwarranted shifts). ✓ Speaker: one NHA, consistent. ✓ Diagram layer: consistent line-art language Beats 2-3. ✓
04Mute-test verification
- First 5s: PASS — face + "YOUR FOLLICLES ARE STARVING" center text (Fork-4 strategy 1). Survives full 5s (VS5 ✓). Hook text 4 words (VS2 ✓).
05Production-limitation cross-ref
production_limitations.mdempty Phase-1 → formal check silent-skips (no false-positive). Solo×studio + PROVEN avatar lineage = lowest-friction AI render in the batch; production-ready now via Soul Cinema. This is the control's strategic value — cheapest to produce, highest test-confidence.
06Tooling prompt index
- Beat 1 — Soul Cinema (NHA hook) + post caption
- Beats 2-3 — Soul Cinema NHA + post motion-graphics diagrams
- Beat 4 — Soul Cinema NHA (talking-head, no B-roll)
- Beat 5 — Soul Cinema NHA CTA + Higgsfield Marketing Studio (product) + end-card
07Pipeline update block (for concept_pipeline.md)
08Storyboard produced: 2026-06-02 — The Follicle Death Spiral (C1) via /storyboard-yapper
Concept ID: C1 (Kindled B.2 batch, control) Production Target: Higgsfield Soul Cinema (solo studio, PROVEN avatar) Visual Style: clean-studio authority Comp Library Anchors: 790102766708100 (biorootlabs 84.1), 2055095701568031 (groundingwell 91.9) Mute-test: PASS (face + center claim text) Production-limitation flags: 0 blocking — production-ready now (lowest-friction in batch)