01Comp library inspiration anchors
[Anchor A] 1887380845310377 — kilgourmd — winner_score 67.3 (rank_mrv 1 — library's #1 hair winner) Hook pattern: UGC-reaction "a lot of women thought this Stanford dermatologist was crazy" → cuts to authority at whiteboard On-screen text style: caption-hook overlay + diagram labels as the science draws in B-roll cuing: whiteboard-illustration + scientific-diagram-overlays (18-MEA / follicle dormancy diagrams animate as spoken) Transition style: hard cut UGC-hook → authority; soft within the whiteboard sequence Mute-test asset: caption-hook text + the diagram beginning to draw
Best-fit beat type in our script: mechanism-reveal (the "Let Me Draw It" + "Number Nobody Ran" beats) — PRIMARY. Secondary: hook (the reaction-to-authority cut).
Tooling stack inferred: real-shoot presenter at physical whiteboard OR Soul Cinema + post diagram overlays. Matches our Hybrid target ✓.
[Anchor B] 639805638793783 — biorootlabs — winner_score 84.5 — insider-authority-reframe Hook pattern: "is it really as effective as people say, or is it all just hype?" — skeptic-question authority open On-screen text style: scripted-authority captions; three-requirements list builds on screen B-roll cuing: absorption-science-breakdown (mechanism diagram)
Best-fit beat type: mechanism-reveal + the "What I Tell Them" two-requirements list — PRIMARY.
Tooling stack inferred: Soul Cinema single-speaker authority. Matches our endo-speaker layer ✓.
[Anchor C] 2055095701568031 — groundingwell — winner_score 91.9 — medical-lecture aesthetic On-screen text style: on-screen-caption-hook; clean diagram overlays B-roll cuing: authority-framing diagram inserts on the mechanism beat
Best-fit beat type: mechanism-reveal diagram treatment — SECONDARY (borrow the clean caption+diagram aesthetic).
Tooling stack inferred: Soul Cinema + post overlays ✓.
Note: no asset_library.md (V3) for Kindled — product B-roll (the liquid dropper) is AI-generated via Higgsfield Marketing Studio, flagged per beat.
02Per-beat storyboard
▸1Beat 1: THE EYEBROW CHECK [0:00–0:15]
Mute-test stop-scroll + interactive physical hook
| Shot | Tight close-up on endo's face → quick cut to her hand miming "check your eyebrow" gesture |
| Camera | Eye-level, locked, centered; micro-push during "right now" |
| On-screen text | "LOOK AT YOUR OUTER EYEBROW →" — center, animate in t=1.5s, hold to t=5s; arrow points screen-right toward an inset mirror graphic |
| B-roll | t=4–8s — subtle inset graphic of an outer-eyebrow (Queen Anne's sign) thinning, semi-transparent corner overlay |
| Lighting | Clinical-warm key upper-left 4300K, soft fill (office-credible, not cold) |
▸ Reviewer notes
| Transition out | Soft cut to medium as she turns to the board |
| Avatar-tool prompt | MODEL: soul_cinema_studio | SOUL_ID: {endo_soul_v2} | PROMPT: "Female endocrinologist, 50s, crisp-warm expression, direct eye-contact to camera, clean modern clinic office, soft charcoal-and-cream backdrop, warm key 4300K upper-left, shallow DOF, medium close-up, eye-level locked" | NEGATIVE: "text, multiple faces, distorted hands, clutter" | ASPECT: 9:16 | ON_SCREEN_TEXT: post — "LOOK AT YOUR OUTER EYEBROW →" center t1.5-5s |
| Mute-test | PASS — face + bold center text + the eyebrow gesture stop the scroll sound-off (interactive command reads visually) |
| Production-limitation cross-ref | hand-to-eyebrow gesture = mild Higgsfield hand-artifact risk → keep the gesture a quick cut/B-roll insert rather than sustained avatar hand framing |
▸2Beat 2: LET ME DRAW IT [0:15–0:52]
Mechanism reveal
| Shot | Medium of endo at off-axis screen/board; intercut with animated diagram inserts |
| Camera | Slight low (authority), slow push on the diagram inserts; eyeline to board then back to camera on the payoff line |
| On-screen text | label callouts only — "T3 = active thyroid hormone" / "follicle → dormant" — appear as each is spoken, ≤6 words each |
| B-roll | animated scientific-diagram: hair-follicle cycle, T3 "fuel" draining, follicle going dormant, hair shedding → drain (t=18–48s, drawn-on-as-spoken) |
| Lighting | Default; board area lit slightly brighter to pull eye |
▸ Reviewer notes
| Transition out | Motion-matched from the drain graphic to the next beat |
| Avatar-tool prompt | Soul Cinema endo medium, gestures toward screen-right; DIAGRAMS = separate post-production motion-graphics layer (Higgsfield/AE), avatar does NOT draw. Composite: endo on left third, diagram fills right two-thirds. |
| Mute-test | N/A (body) — but diagram + labels keep sound-off comprehension high |
| Production-limitation cross-ref | ⚠️ AI avatar cannot convincingly draw on a real whiteboard (settings/in-environment §8). WORKAROUND (designed-in): diagrams are post-production motion-graphics; the endo gestures toward them. Real-shoot-at-whiteboard is the higher-fidelity alternative. |
▸3Beat 3: THE NUMBER NOBODY RAN [0:52–1:25]
Reframe
| Shot | Medium-close on endo to camera; one diagram insert (T4→T3 conversion + selenium/zinc) |
| Camera | Eye-level locked; beat-pause hold on "while your follicles are starving for the active one nobody measured" |
| On-screen text | "T4 = storage · T3 = active" lower-third t=58–66s; "labs see T4, not T3" center t=72–78s (≤6 words) |
| B-roll | conversion diagram — T4 box → → T3, blood test reading "T4: NORMAL" while cells starve (t=60–80s) |
| Lighting | Subtle cool dip on "starving" word for emotional contrast |
▸ Reviewer notes
| Transition out | Hard-ish cut to clean medium (pivot into solution) |
| Avatar-tool prompt | Soul Cinema endo medium-close, measured authority; conversion-diagram overlay layer t60-80s |
| Mute-test | N/A |
| Production-limitation cross-ref | none beyond Beat 2 diagram note |
▸4Beat 4: WHAT I TELL THEM [1:25–2:00]
Solution intro
| Shot | Clean medium, endo to camera (board out of frame — pivot to direct advice) |
| Camera | Eye-level, locked, slight warmth push on the damaging-admission line |
| On-screen text | "1. Full panel 2. Feed the conversion" two-line build t=88–98s |
| B-roll | none |
| Lighting | Return to warm default |
▸ Reviewer notes
| Transition out | Soft cut |
| Avatar-tool prompt | Soul Cinema endo medium, warm-direct; ON_SCREEN_TEXT post two-line build |
| Mute-test | N/A |
| Production-limitation cross-ref | none |
▸5Beat 5: WHY THE LIQUID [2:00–2:18]
Format differentiator → product introduction
| Shot | Medium → cutaway to product (liquid dropper under tongue) |
| Camera | Locked; cutaway is a clean product beauty insert |
| On-screen text | "drops under the tongue → straight in" lower-third t=2:06–2:12 |
| B-roll | AI-generated product shot — Kindled berry-liquid dropper, drop forming, under-tongue absorption suggestion (Higgsfield Marketing Studio, preset closeup-product) |
| Lighting | Product lit clean, brand-warm |
▸ Reviewer notes
| Transition out | Soft cut to close |
| Avatar-tool prompt | MODEL: marketing_studio | PRESET: closeup product | PRODUCT_REF: Kindled liquid dropper (berry, amber glass) | SCENE: "single dropper, warm soft light, drop forming at tip, clean cream surface" | DURATION 4s |
| Mute-test | N/A |
| Production-limitation cross-ref | product render needs brand-accurate bottle — flag for art-direction reference (no asset library yet) |
▸6Beat 6: CLOSE [2:18–2:30]
Past-story proof + CTA
| Shot | Medium-close endo to camera, direct |
| Camera | Eye-level, locked, gentle push to close |
| On-screen text | "Kindled — link below · works alongside your doctor" lower-third t=2:24–2:30 (≤10 words) |
| B-roll | brief 1s product+link end-card lower-corner |
| Lighting | Warm default, slight lift to close |
▸ Reviewer notes
| Transition out | End card |
| Avatar-tool prompt | Soul Cinema endo medium-close, warm-direct CTA; end-card overlay post |
| Mute-test | N/A (close) |
| Production-limitation cross-ref | none |
03Visual continuity audit
- Location: single clinical office throughout; board present Beats 2-3, out-of-frame Beats 4-6 (intentional pivot from teach→advise — VH2 satisfied, no unwarranted location break).
- Lighting: warm-clinical default; one warranted cool dip (Beat 3 "starving") tied to emotional arc; warm return Beat 4. Continuous.
- Speaker: one endo, consistent wardrobe/framing across all beats. ✓
- Diagram layer: consistent visual language (clean line-art, brand-warm accents) across Beats 1-3. ✓
04Mute-test verification
- First 5s: PASS via Fork-4 strategy (speaker face + bold center text "LOOK AT YOUR OUTER EYEBROW →" + the interactive eyebrow gesture). The command + arrow + inset eyebrow graphic carry sound-off scroll-stop. Survives full 5s (VS5 ✓; text holds t1.5–5s).
- Hook on-screen text: 5 words (VS2 ✓, ≤12).
05Production-limitation cross-ref
production_limitations.mdis empty Phase-1 → formal YS6/VH3 check silent-skips per its documented heuristic (no false-positive). Setting-file-sourced note (not a YS6 flag): AI-avatar-drawing-on-whiteboard is HIGH-difficulty (in-env §8) — designed around by making diagrams a post-production motion-graphics layer (avatar gestures, doesn't draw). Net: production-ready via the Hybrid path (Soul endo + AE/Higgsfield diagrams). Real-shoot-at-whiteboard is the premium alternative.
06Tooling prompt index
- Beat 1 — Soul Cinema (endo hook close-up) + post text
- Beats 2-3 — Soul Cinema endo + separate motion-graphics diagram layer (NOT avatar-drawn)
- Beat 4 — Soul Cinema endo (two-requirements text build)
- Beat 5 — Higgsfield Marketing Studio (product closeup)
- Beat 6 — Soul Cinema endo CTA + end-card
07Pipeline update block (for concept_pipeline.md)
08Storyboard produced: 2026-06-02 — The Eyebrow Test (C3) via /storyboard-yapper
Concept ID: C3 (Kindled B.2 batch) Production Target: Hybrid (Soul Cinema endo + post-production animated diagrams) Visual Style: clinical-whiteboard authority Comp Library Anchors: 1887380845310377 (KilgourMD 67.3), 639805638793783 (biorootlabs 84.5), 2055095701568031 (groundingwell 91.9) Mute-test: PASS (face + center command text + eyebrow gesture) Production-limitation flags: 1 designed-around (AI-avatar-whiteboard → post-production diagram layer); production-ready